Mopar® at the 2013 Frankfurt International Motor Show
- Original and exclusive accessories for the Alfa Romeo, Abarth, Lancia, Fiat and Jeep brands
- Merchandising: new products for the Alfa Romeo 4C and new collections for the Fiat 500L Trekking and 500L Living
- www.store.alfaromeo.com and www.store.fiat.com: the online virtual stores dedicated to the Alfa Romeo and Fiat accessories and merchandising
- Original parts designed and distributed by Mopar
- The Customer Care applications of Fiat Group Automobiles: more and more digital, more and more useful
- Technical Service: Wi-Advisor, the new generation of digital media for the service network
- Mopar Vehicle Protection: extending its offer of maintenance plans and warranties for our customers
- Début of ‘Mopar Owner Centre’, the new web platform dedicated to after-sales services.
- Mopar: worldwide integration at the service of the customer
Mopar - the Parts & Service and Customer Care Division of the Fiat and Chrysler Groups – will be taking part at the 2013 Frankfurt Motor Show offering the public the opportunity to get a close-up look at both some accessories mounted on the cars on display and a selection of the most exclusive merchandising items at the stands housing the Fiat Group Automobiles automotive brands.
Original accessories for the Fiat and Chrysler Group brands
The accessories business represents an international market worth 70 thousand million dollars. This is Mopar’s sphere of activity and it offers more than 25,000 top-quality accessories in more than 130 countries. “We see a constant, incredible demand for personalisation in the automotive market,” said Pietro Gorlier, Chairman and CEO of Mopar. “Whether it’s boosted performance, accessories or innovative, cutting-edge technology, customers want their cars to stand out. At Mopar, we offer a complete range and accessories specifically developed and tested to keep the quality of their vehicles unaltered.”
In detail, Mopar offers a long list of products that are exclusive and unique because they are developed jointly with the design team of the car. The Frankfurt public can become familiar with some of them installed both on displayed cars and in a dedicated area of the Fiat, Alfa Romeo, Lancia, Jeep and Abarth stands. Starting from the Alfa Romeo Giulietta MY 2014 model that offers the sports pedal unit, black gear lever knob, special kick plate and fuel cap, in addition to the velour mats with Giulietta logo and custom valve caps. What’s more, an engaging Mopar store has been set up over a large area of the stand. Here it will be possible to see and purchase the extremely high-quality items that make up the merchandising collections dedicated to Alfa Romeo models. All the products of these new lines are already available with the authorised network and at the e-commerce stores (www.store.alfaromeo.com; www.store.fiat.com).
There is also a Fiat Panda 4x4 1.3 MultiJet model equipped with some exclusive Mopar accessories such as the Blue&Me TomTom navigator, painted components (mirror covers, longitudinal roof bars and hub caps), velour mats with Panda logo, custom Fiat valve caps and clothes hooks. Furthermore, the public can take a close look at and purchase the products of the merchandising collections dedicated to Fiat models in the Mopar store set up on the stand.
The spotlight will also be on the Lancia exhibition area where a model of the Delta MY 2014 ‘Moparized’ with chrome covers, velour mats, sports pedal unit and special kick plate will be on display.
Turning to the Jeep range, last June we built two show cars that highlight the two souls of the Jeep-Mopar partnership and that enhance their characteristics.
A Wrangler Sahara Unlimited “street urban” vehicle displayed at the Rome Jeep-Harley-Davison event is equipped with a Mopar accessory kit, including the new 'Light Bar' for the first time ever, and a Wrangler Sahara Unlimited “dark side” shown at the Maggiora Jeepers Meeting.
After listening to the opinions of the fans, Mopar is presenting the Wrangler Rubicon by Mopar at the Frankfurt Motor Show. This configuration depicts the ideal balance between the street and off-road souls. In particular, the model is equipped with protective side platforms, a half door kit, light bar with additional lamps for off-road, inside bag for tools and accessories, additional handles, mirror and spare wheel covers, technical rubber mats with Jeep logo and a number of others.
The spotlight will also be on a Jeep Compass vehicle personalised with a rubber lining for the load platform and stainless steel kick plate with 'Compass' wording, both by Mopar, and a Grand Cherokee Overland customised with exclusive Mopar accessories including a removable tow hook, boot compartment lining and kick plate with the 'Jeep' logo illuminated.
Merchandising: new products for the Alfa Romeo 4C and new collections for the Fiat 500L Trekking and 500L Living
In collaboration with the Fiat Group Automobiles brands, Mopar has developed a series of products designed to communicate directly with customers. These top-quality, highly original products are displayed in the official catalogues. They are grouped by themed areas such as, to name just a few, 'Clothing', 'Style Accessories', 'Design', 'Technology', 'Decorative Items' and 'Heritage'. They are an exclusive collection intended to express and portray a lifestyle that can allow customers to live out a unique 'Brand experience'.
Some brand-new items for Alfa Romeo 4C enthusiasts and two new collections dedicated to the latest developments of the 500 family - the Fiat 500L Living and 500L Trekking - will be seen for the first time at the Frankfurt show.
In perfect tune with the 'free spirit' of the Fiat 500L Trekking, Mopar has created a special merchandising collection that allows motorists to live the style of the model to the fullest. The range of top-quality products includes a waterproof travel bag, multipurpose PC shoulder bag with a safari look and the Bluetooth speaker to play your favourite music in the open air. There is also room for casual and comfortable attire, for wearing your fun: the safari polo shirt (for men and women) and a cap made of non-allergic, natural bamboo fibre with embroidered logo.
In the same way Mopar has created a special merchandising collection dedicated to the Fiat 500L Living, the first vehicle for the whole family, a car which appeals to a wide range of consumers, thanks to its combination of style, functionality and efficiency.
Finally, the Frankfurt Motor Show is an ideal opportunity for showing the new products of the exclusive merchandising collection inspired by the compact Alfa Romeo 4C supercar made by Mopar in collaboration with the Alfa Romeo Style Centre. Today the tantalising series is enriched with a long board with full carbon structure, designed exclusively for the brand and built using materials and lines typical of Alfa's DNA. Other new products include the sporty red 4C sweatshirt with hood personalised with rich embroidery work and the backpack sporting a unique design and made of a waterproof fabric, complete with roomy pockets and a special device that increases its capacity. We also find the pen designed exclusively for the Alfa 4C, inspired by its aggressive lines and made with the same materials used on the car, such as carbon and aluminium.
These products are added to the already rich collection that reflects the sports essence of the Alfa Romeo 4C, reinforcing its premium identity both in design and in materials used (aluminium, carbon, leather). This way, the connection between the model and the line of merchandising is clear and fundamental. The product range, the development of which was coordinated by Mopar, includes various types of item: these include the more iconic, able to express the brand’s image and the content of its DNA to the full, such as the aluminium luge and the carbon sunglasses. Then there are those designed with fashion and lifestyle in mind, such as the high-impermeability raincoat and the carbon brushed sweatshirt with softshell inserts. A more technological area is occupied by the ski goggles or snowboard with GPS connection for augmented reality. The car-shaped USB drive and the carbon cover for iPhone or iPad, on the other hand, are more geared towards fun.
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